Understand your users

Discovery & exploratory research

Understand behaviours, needs, motivations, pain points and unmet opportunities before deciding what to build.

Interviews | Diary studies | JTBD |
Journey research

Improve a product or service

Evaluative research

Understand what's working, where users are struggling and what needs to change.

Usability testing | Concept testing |
Journey evaluation | Expert reviews

Make confident decisions

Strategic research

Answer bigger questions about propositions, target users, adoption, prioritisation and where to invest next.

Product discovery | Proposition research | Evidence synthesis | Opportunity identification

Navigate complexity

Complex & high-stakes research

Research where customer needs intersect with regulation, vulnerability, difficult information or interconnected journeys and systems.

Comprehension | Inclusive research | Complex journeys | Regulated environments

Hannah Carlisle

Lead user researcher

Providing research for complex products, services and decisions

I help organisations understand what their users really need, identify where experiences are breaking down and make better product and service decisions with evidence.